Privacy policy

HORO TEA & Education Privacy Policy

Last updated: 25 January 2026

 

1) Who we are (Controller)

This Privacy Policy explains how Horo Tea & Education  (“Horo Tea”, “we”, “us”) collects and uses personal data when you visit or make a purchase from horotea.com (the “Site”).

Controller: Horo Tea & Education 

Address: Verdistraat 135, 2324 KC, Leiden, The Netherlands 

Email: horoteajp@gmail.com

 

2) Personal data we collect

We may collect the following categories of personal data:

A. Order & customer data (when you purchase or contact us):

  • Name

  • Billing/shipping address

  • Email address, phone number (if provided)

  • Order details (items purchased, order value, timestamps)

  • Payment status/confirmation (note: payments are processed by our payment providers; we do not store full card numbers)

 

B. Device & usage data (when you browse the Site):

  • IP address, browser/device information, time zone

  • Pages viewed, referring links, and interactions with the Site

  • Cookie identifiers (where applicable)

 

3) How we use your personal data (and legal bases)

We use personal data for the purposes below:

  • To process and deliver your orders (payment confirmation, shipping, customer service). (Legal basis: contract)

  • To communicate with you about orders and support requests. (Contract / legitimate interests)

  • To prevent fraud and secure the Site. (Legitimate interests)

  • To meet legal and tax obligations (e.g., bookkeeping). (Legal obligation)

  • Marketing emails (if you opt in). (Consent — you can unsubscribe anytime)

 

4) Sharing your personal data

We share personal data only as needed to run our business, for example with:

  • Shopify (our ecommerce platform)

  • Payment providers (to process payments)

  • Shipping/logistics partners (to deliver your order)

  • Analytics providers (if enabled) such as Google Analytics

  • Professional advisors (e.g., accountants) and authorities when legally required

 

5) International transfers

Some service providers (including Shopify and analytics/payment providers) may process data outside the European Economic Area. Where required, we rely on appropriate safeguards such as contractual protections. 

 

6) Data retention

We keep personal data only as long as necessary for the purposes described above, including to fulfill orders, provide support, and comply with legal/accounting requirements. 

 

7) Your rights (EEA/UK)

If you are located in the EEA/UK, you may have rights to access, correct, delete, or object to certain processing of your personal data, and to request restriction or portability in some cases. You can also withdraw consent at any time where we rely on consent.

To exercise your rights, contact us at horoteajp@gmail.com. 

You also have the right to lodge a complaint with your local data protection authority (in the Netherlands: Autoriteit Persoonsgegevens). 

 

8) Cookies

We use cookies that are necessary for the Site to function. We may also use analytics cookies if enabled. You can manage cookies through your browser settings and (where available) our cookie preferences tool. 
Where required by law, we will ask for your consent before placing non-essential cookies (such as analytics cookies)

 

9) Currency conversion (if enabled)

By using our website, you agree that third parties may process your IP address to determine your location for currency conversion. A session cookie may store your selected currency to keep prices consistent during browsing.

 

10) Changes

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date.